Welcome to Humans Behind the Metrics: Why This Podcast Exists

Are you tired of the same old metrics-driven conversations in the SaaS world? What if I told you that behind every number, there's a story waiting to be told? 

Hosted by Charlene Ormo, SaaS Growth Architect and founder of LEADX Media, this podcast goes beyond the surface of dashboards, acquisition targets, and CAC reductions. It’s a space created to bring heart back into business conversations and highlight the people behind the metrics.

The very first episode of Humans Behind the Metrics sets the tone for what’s to come — a raw, unfiltered exploration of the human side of SaaS growth.

“(on Humans Behind the Metrics) This is not a how-to podcast. This is a ‘how-it-really-feels’ podcast.” - Charlene Ormo

Why Humans Behind the Metrics Exist?

While the SaaS world is filled with content promising funnel hacks and revenue secrets, Humans Behind the Metrics aims to fill a different gap: the human one.

After years in boardrooms and marketing war rooms, Charlene kept asking a question many founders and marketers quietly wonder: “Where’s the human in all this?” That question sparked the birth of this podcast.

The Soul of the Show

This isn’t just another growth playbook. Humans Behind the Metrics podcast pulls back the curtain on SaaS success, revealing the doubts, pivots, burnout, reinventions, and breakthroughs that often go untold.

At its core, the show explores the tension between performance and presence, shining a light on the inner work that fuels outer results.

Listeners will hear from SaaS leaders, marketers, founders, operators, and even voices outside the industry — because real growth stories don’t live in tidy silos. Expect conversations that touch on family life, hobbies, legacy, burnout, and purpose.

What Listeners Can Expect

Here’s what makes Humans Behind the Metrics stand out:

• Raw, unscripted conversations
• Stories of scaling, burnout, self-doubt, and transformation
• Reflections and insights pulled straight from the trenches
• Episodes that embrace both structure and beautiful messiness
• A steady reminder: you are not alone in this journey

A Personal Perspective

Charlene has been in marketing since the age of 17, helping companies scale fast — sometimes too fast. Along the way, she’s learned that hitting metrics and achieving massive growth can still leave founders and teams feeling unfulfilled.

This podcast is a call to remember that behind every metric, there’s a human story — one worth telling.

So for anyone who’s ever wondered, “Is this all there is?” or “Am I the only one feeling this way?” — this podcast offers connection, perspective, and reassurance.

Ways to connect with Charlene Ormo

• Linkedin: https://www.linkedin.com/in/charleneormo 
• To  learn more about LEADX Media visit https://www.leadxmedia.co/